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OK, so you have built your lovely
website loaded up with top quality products and services and you're all
set to start selling and making money. But how are you going to ensure
that your website will stand out from the millions of other websites
out there which are focusing on products and services similar to yours
? What do you do to enhance your chances of being ranked in the top
results of a search engine once a relevant search is undertaken ? "Site
Optimization" or "Search Engine Optimization" (SEO) therefore refers to
the process of improving a website so that it ranks higher in search
engine rankings for targeted keywords, with the ultimate goal of
generating more revenue from the website. If you are a seasoned
internet marketing specialist you may want to do this all by yourself.
Otherwise you may use the tools and resources provided via this link :
SubmitNet SEO Tools
The
article below gives you the lowdown on how you can boost traffic to
your website through the right site optimization strategies.
BOOST YOUR SITE TRAFFIC THROUGH SEARCH ENGINE OPTIMIZATION
By Rory Canyon
Search engines bring more than 80 percent of the traffic for small to
medium websites. This tells exactly how important it is for small and
medium websites to optimize their web structure and pages for search
engines. Optimization of your website for search engine includes many
aspects: website content, keywords, URL, meta-tag, back links, etc.
Let's explain it one by one.
Select the right keywords. You can pay a visit to your
competitors' websites (only those with top-ranked search engine
placements). Through analyzing their web contents and meta tags, you
can easily find out the keywords they are using. Overture keywords
selection tool can also provide you valuable information. Open your
favorite browser, enter : http://inventory.overture.com/d/
searchinventory/suggestion/ Now type in the search box your keywords or
phrases and see how many times they were searched last month. Select
those with high search frequency. Google also has a similar keyword
selection tool at https://adwords.google.com/select/KeywordSandbox You
can have a try of both of them and balance the search results. Target your web site content at selected keywords. After
finalizing the keywords, you can now build up your web pages with them.
But, be careful, don't overuse any keywords on your web pages. Overuse
of keywords may make search engine spiders think you are spamming and
get your website banned. How can I judge overuse or not? Go to http://www.gorank.com/seotools/
Have a check of your keywords
density, make sure it is within a reasonable range.
Make search engine friendly URLs. Although some of the
search engines can follow all dynamic URLs, like
http://www.scriptmenu.com/detail.php?id=25257, some of them still
prefer static URLs ended with html, htm, etc. To make search engine
friendly URLs, you can create real static pages, but you don't have to.
The web server URL rewrite engine can make this job much easier by
reinterpreting the URLs before getting actual pages. If you need more
help or tips on how to implement URL rewrite model, follow the link
http://www.scriptmenu.com/detail_24379.html and get a tutorial.
Get quality backward links to your page. Although keywords
optimization of your web pages can improve significantly your search
engine placement, it is still far from sufficient to get your pages top
ranked. You have to get some quality backward links to your websites.
You need at least 35 quality back links to make google going to your
web site and take a look at you. You can get these quality links by
submitting your site to high-ranked web site directories or by writing
some quality articles and then submitting them to the high-ranked
online article archives. Many other ways exist, but remember, only
backward links from quality web sites count. Websites poorly indexed or
with very low search engine ranking have no value to you.
Keep on improving your website. By keyword optimization, URL
optimization and quality backward URLs, your website should have gotten
remarkable search engine placement. However, the placement is not
static, you competitors are optimizing their websites and trying to
kick you out of your current position. To maintain a good search engine
ranking, you have to keep on improving your website. Keep on optimizing
your website navigation, content and structure. Keep on getting more
quality links from top-rated sites.... The battle for top search engine
positions will never end. Good luck, :-)
About the Author : Rory Canyon is from ScriptMenu.com. For more web development and programming resources, visit http://www.scriptmenu.com.
Source : www.isnare.com
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